American professional basketball player and Cleveland Cavaliers star LeBron James has signed a lifetime deal with Nike.

Confirming the news in a statement, the sports brand said 'We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders. We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond'.